FAU's new official beer can design evokes the university’s ambiance (Photo by Alex Dolce)
Florida Atlantic University has partnered with Islamorada Beverages to launch Paradise Lager, the official craft beer of the Owls. The beer will debut in athletic venues, including FAU Stadium, and will be sold in select retail locations across the tri-county area in the coming weeks.
Islamorada Beverages shares a deep connection with FAU as three of its four founders are proud alumni, including Tyrone Bradley, president of the company; Chris Trentine; and Whitney Trentine.
“It’s amazing to see the transformation of a vision a year ago to reality with the creation of Paradise Lager, Florida Atlantic’s newest license product,” said Dexter LaMont, assistant vice president of brand development, licensing and marketing at FAU. “We are truly excited about the collaboration with Islamorada Beer Company, whose founders bleed the ‘blue and red’ of Florida Atlantic University. Paradise Lager will be a welcome addition to the gameday experience and the Owls fan base throughout South Florida.”
Paradise Lager’s crisp taste evokes the university’s ambiance, surrounded by palm trees and the allure of the world-class beaches near the university’s six campuses dotted along more than 100 miles of southeast Florida’s coastline. FAU’s main campus in Boca Raton is just 1.8 miles away from the Atlantic Ocean.
“Partnering with Florida Atlantic University to create Paradise Lager is a natural fit for us at Islamorada Beverages,” said Bradley. “Our company was founded with the principles instilled in us during our time at Florida Atlantic – primarily our core values of innovation, a commitment to excellence, and a deep connection to community. Paradise Lager is more than just a beer; it's a celebration of our shared roots, a toast to the vibrant, laid-back culture that makes South Florida so unique, and a testament to Florida Atlantic University's commitment to its students – past, present and future.”
The unique and distinctive design of the can is highlighted by a coastal sunset theme, which includes Florida Atlantic’s branding and features the palm trees that are abundant on the school’s campuses. A brief history of the Florida Atlantic-Islamorada connection is printed on every can.
Both athletics and the university will share in the proceeds of royalties generated from the sales of Paradise Lager. The beer will be sold at FAU Stadium, as well as all athletics events serviced by Chartwells. It also will be available at Publix and Total Wine & More store locations throughout Boca Raton, Delray Beach, Fort Lauderdale, Deerfield Beach and Pompano Beach, with further regional retail distribution possible. The beer will also be served at local Hooters, Duffy’s Sports Grill, Flanigan’s, as well as other local bars and restaurants.
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