New Poll Shows Trump Leading Haley in South Carolina GOP Primary
Another FAU and Mainstreet Research 2024 election poll
Former U.S. President Donald Trump holds a strong lead over former South Carolina Gov. Nikki Haley in the South Carolina Republican primary ahead of the 2024 election, according to a new poll released today by the FAU Political Communication and Public Opinion Research Lab (PolCom Lab) and Mainstreet Research.
The poll found 65 percent of likely Republican primary voters support Trump, compared to just 23 percent backing Haley. Trump holds commanding leads among men, older voters and self-identified Republicans. Haley fares better among younger voters and women, but she still trails Trump significantly and across most groups. The South Carolina Republican presidential primary will take place on Saturday, Feb. 24.
“Trump looks very strong in South Carolina, leading Haley handily and holding a wide advantage over Biden in a potential general election matchup,” said Kevin Wagner, Ph.D., co-director of FAU’s PolCom Lab and professor of political science. “Trump’s dominance here sets the stage for a decisive victory in the first in the south primary, while confirming South Carolina’s status as a solid red state in the 2024 general election.”
In a hypothetical 2024 general election matchup between Trump and U.S. President Joe Biden, the poll shows Trump leading by 17 points – 51 percent to 34 percent. Trump exhibits broad strength across the state, leading among both men and women, and voters of all age groups and education levels. He holds a nearly 30-point advantage among white voters in the state. Biden’s only bright spot comes from African American voters, where he leads 56 percent to 21 percent .
The poll also tested a generic congressional ballot, finding Republicans with a 51 percent to 37 percent advantage over Democrats. Biden’s approval is low in South Carolina – just 41 percent approve while 55 percent disapprove.
“We may be in an arena where leads in polling are horse-race politics,” said Robert E. Gutsche, Jr., Ph.D., associate professor in the School of Communication and Multimedia Studies at FAU and strategic lead at PolCom Lab. “That said, things change and it’s important to measure that. Even Trump’s approval numbers and popularity change over time, though it seems to always be at some kind of increase.”
The analysis in this report is based on results of a survey conducted from Thursday, Feb. 1 to Thursday, Feb. 8, among a sample of 679 adults, 18 years or older, living in South Carolina. It was conducted using a text message survey of registered voters and an online panel of registered voters, so a margin of error cannot be assigned. The survey is intended to represent the voting population in South Carolina.
-FAU-
Latest News Desk
- FAU Celebrates Summer 2025 GraduatesFlorida Atlantic University conferred nearly 1,800 degrees over the course of three in-person commencement ceremonies in the Carole and Barry Kaye Performing Arts Auditorium.
- 'Virtual' Socializing Greatly Eases Isolation in Seniors with DementiaResearchers analyzed 1,900 virtual events to find the best indicator of social engagement in older adults with dementia. Group dynamics - more than individual traits - drove connection and eased isolation.
- Could Nanotechnology Spark Elementary Students' Curiosity in Science?FAU College of Education researchers have turned to nanotechnology - an increasingly relevant and multidisciplinary field - to cultivate critical thinking and decision-making skills in elementary students.
- FAU Publishes Initial Annual Report: Florida Office of Ocean EconomyHoused at FAU, the Florida Office of Ocean Economy was created to position the state as a global leader in ocean-linked industries and to build the foundation for a thriving ocean economy.
- FAU Professor Highlighted for Park Designed for Coastal ResiliencyJeffrey E. Huber, professor in the School of Architecture within the Dorothy F. Schmidt College of Arts and Letters at Florida Atlantic, was recently featured in Architectural Record magazine for a park.
- FAU Foundation Raises $72M in 2025 Fiscal YearThe Florida Atlantic University Foundation (FAUF) raised more than $72.5 million from nearly 11,000 donors at the end of the 2025 fiscal year - the second largest amount raised in the university's history.